Hypebeast -
10 Oct 2013 22:25

Fusing soccer, singing children, and Lorde's (presently controversial) hit single, Samsung presents a new commercial for its GALAXY Note 3 and Gear. Lionel Messi plays "The Developer" in this particular piece, arriving in an underprivileged neighborhood to complete a secret construction project. As the commercial progresses, the children of the neighborhood begin to sing the words of "Royals" by New Zealand teenager Lorde, which eventually turns into a harmonic chorus. Not unlike on the pitch, M...
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